THE ROCK TAKES ROLE ON TKO'S BOARD OF DIRECTORS

TKO raised its strategic level by announcing the inclusion of Dwayne Johnson, known worldwide as "The Rock", on its Board of Directors. The renowned WWE superstar, followed by millions on social media, brings a wealth of experience in live entertainment and sports. By transferring exclusive ownership of "The Rock" trademark to TKO, Johnson reinforces his commitment to the company. 

 Its diverse business portfolio, which includes Seven Bucks Productions, Teremana Tequila and the United Football League (UFL), stands out for its ability to drive revenue through media rights, live events, sponsorships, licensing and social media initiatives.

 The decision to appoint Johnson to the Board of Directors reflects TKO's strategic vision to deliver long-term value and drive performance, particularly in the areas of strategic growth within the UFC and WWE. Vince McMahon, Executive Chairman of the Board of TKO, praised Johnson's unique ability to understand the convergence between sports, entertainment, media and business. In his own words, Dwayne Johnson expressed humility in taking on this strategic role, recognizing the historical importance for his family. 

By ending an emotional cycle, he demonstrates enthusiasm to contribute significantly to TKO's growth, strengthening his role as a builder and servant of people. This announcement marks a vital chapter in the company's trajectory, promising innovative leadership under the guidance of a global entertainment icon.